John Hoekman is a seasoned entrepreneur, having built businesses in wellness, longevity, and finance over the past 30 years. An avid lifelong sports and fitness enthusiast, John has also become an expert in human optimization, specializing in recovery and longevity protocols, devices, and techniques. Most recently, John joined The Healing Company to focus on business development, building community, partnerships, M&A, and capital formation. As Head of Business Development, John reports directly to the CEO and brings thirty years of experience in financial markets, fund-raising, small business startup & management, plus years of nutrition, biohacking, and wellness expertise.